![]() I still think that music can be a cultural force, though. ''I`m from another way of life, and I prefer that way to the way it is today. Kantner realizes, of course, that the face of pop music has changed radically since the late 1960s, when rock served as a sociopolitical rallying force for a generation full of youthful idealism and dreams of a countercultural revolution. Unless you`re broke and need money to put your kid through school or something, I don`t see the need to sell your music to a soap or chocolate company.'' It cheapens the whole thing and takes a certain eloquence away from the music. But I don`t like it when I see rock made to do something that I don`t think it was intended to do. ''It`s not a moral issue or a matter of right or wrong it`s just my personal opinion. ''Rock and roll has become a tool of corporate America, from MTV to Mercury Cougar ads, and I`m real offended by that generally,'' says Kantner. Grace (Slick) did a soap commercial, and the band was considering doing a commercial for some kind of chocolate. But I don`t like the idea of using your music to sell just anything, like soap or chocolate. My position isn`t totally black or white on this. ![]() And I endorsed a guitar-for free, actually, because I liked the guitar. ![]() ''When we did a Levi`s ad years ago, I had no problems with that, because jeans were almost a countercultural symbol. ''I can see doing an ad, if it`s connected with what you do,'' he says.
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